How To Create a Pinterest Business Account
If you’re running a blog or a small business, Pinterest can be a total game changer. I’m talking about more traffic, more visibility, and more opportunities to grow your brand – all without needing to be a tech wizard. And the best part? Setting up a Pinterest Business Account is much easier than you might think. In this guide, I’ll walk you through the process step-by-step, sharing little tips along the way to help you get the most out of it. If you’re new to Pinterest marketing, this could be the starting point that transforms your online presence. And yes, this is exactly the kind of thing we help with at Janric Limited.
Why Choose a Pinterest Business Account?
Before we get into the how, let’s quickly talk about the why. A personal Pinterest account is fine if you’re just saving ideas for your kitchen remodel. But a business account unlocks extra tools designed to help you promote and grow your brand.
| Feature | Personal Account | Business Account |
|---|---|---|
| Analytics | No | YES - See exactly which pins drive traffic |
| Advertising | No | YES - Run targeted ads to your audience |
| Branding | No | YES - Add your business name and logo |
| Rich Pins | No | YES - Automatically pull details from your site |
Step-by-Step: How To Create a Pinterest Business Account
Here’s the process in plain, beginner-friendly steps.
Step 1: Go to Pinterest’s Business Sign-Up Page
Head over to business.pinterest.com. You’ll see the option to create a new business account or convert an existing personal account.
Step 2: Choose Your Account Type
- Create a new account – Perfect if you want to keep business and personal boards separate.
- Convert your personal account – Handy if you already have relevant boards and followers.
Step 3: Fill in Your Business Details
Here’s what you’ll be asked for:
- Your email address
- Business name
- Business type (e.g., blogger, retailer, service provider)
- Website URL
Step 4: Add a Profile Picture and Bio
Use a clear image that represents your brand – either your logo or a professional headshot if you’re the face of your business. In your bio, briefly explain what you do and who you help, adding keywords so people can find you.
Step 5: Claim Your Website
Claiming your site proves to Pinterest that you own it and gives you access to more analytics. You’ll get a small code snippet to add to your website – if you’re unsure how to do this, a quick email to your website host or developer should sort it.
Step 6: Enable Rich Pins
Rich Pins automatically pull details from your site and display them on your Pins – great for blog posts, recipes, and product pages. Once your website is claimed, enabling them is a one-time process.
Step 7: Create Your First Boards
Think about your audience and what they’d search for. For example:
| Business Type | Board Ideas |
|---|---|
| Food Blogger | Healthy Recipes, Quick Dinners, Baking Tips |
| Travel Blog | European Destinations, Budget Travel, Packing Guides |
| Online Shop | Gift Ideas, Seasonal Trends, Customer Favourites |
Step 8: Start Pinning
Pin a mix of your own content and other people’s. High-quality, vertical images with clear text overlays tend to perform best. Use Canva (free) to design professional-looking Pins.
Beginner Tips for Pinterest Success
- Be consistent – pin a few times every day rather than dumping 50 pins at once.
- Write keyword-rich titles and descriptions – Pinterest is a search engine, so think about what people would type in.
- Link each pin back to a useful page on your site, not just your homepage.
- Check Pinterest Analytics regularly to see what’s working.
How Pinterest Can Boost Your Blog or Business
Unlike social media platforms where posts disappear quickly, Pinterest is a long-term traffic driver. A pin you create today could still be bringing visitors to your site a year from now. This makes it a perfect platform for Janric Limited clients who want sustainable growth without constantly creating new content every day.
Quick Reference: Pinterest Business Account Setup
| Step | Action |
|---|---|
| 1 | Go to business.pinterest.com |
| 2 | Choose to create or convert an account |
| 3 | Enter business details and website |
| 4 | Upload profile picture and write bio |
| 5 | Claim your website |
| 6 | Enable Rich Pins |
| 7 | Create relevant boards |
| 8 | Start pinning |
Final Thoughts
Creating a Pinterest Business Account is one of those small tasks that can lead to big results for your blog or business. Once it’s set up, you’ll have access to tools that help you understand your audience, promote your products or content, and grow your reach month after month. If you’d like help optimising your Pinterest profile or creating a traffic-boosting content strategy, get in touch with Janric Limited – we specialise in making this easy for beginners.