Create Evergreen Content – The Ultimate Beginner’s Guide
If you’ve been blogging for a while, you’ve probably heard the phrase “evergreen content”. It sounds fancy, but in reality, it’s one of the most beginner-friendly strategies you can use to grow your website traffic and build authority – without constantly chasing trends.
Here at Janric Limited, we help new website owners understand these strategies in plain English. So today, I’m going to walk you through exactly what evergreen content is, why it matters, and how you can create it – even if you’ve only just started your blog or online business.
What is Evergreen Content?
Evergreen content is content that stays relevant and useful to your audience for a long time – often years. Unlike news articles or seasonal posts that quickly become outdated, evergreen content answers questions and solves problems that people will always have.
Think of it like planting a fruit tree. You put in the effort once, and it keeps producing fruit year after year.
Examples of Evergreen Topics
| Evergreen Topic | Why it’s Evergreen |
|---|---|
| “How to Bake a Victoria Sponge Cake” | People will always want to know how to make this classic recipe. |
| “Beginner’s Guide to Yoga” | Yoga has been popular for decades and attracts new learners every year. |
| “How to Save for a House Deposit” | The need to save for a home is timeless. |
| “Basic SEO Tips for Small Businesses” | SEO remains relevant as long as search engines exist. |
Why is Evergreen Content Important for Beginners?
- Consistent Traffic: Once your content ranks in Google, it can bring you visitors for years without constant updates.
- Better ROI: You get more value from your time and effort compared to chasing trending topics.
- Authority Building: High-quality evergreen content helps establish you as a trusted resource in your niche.
- Flexible for Marketing: You can share the same content multiple times on social media because it never goes “out of season.”
How to Create Evergreen Content – Step-by-Step
Step 1 – Choose a Timeless Topic
Ask yourself: “Will people still be searching for this in 2, 3, or even 5 years?” If the answer is yes, you’re on the right track.
Tip: Use free tools like AnswerThePublic or Google’s “People also ask” to find common, long-lasting questions in your niche.
Step 2 – Research Your Keywords
Keyword research isn’t scary – it just means finding the exact phrases people type into Google. For example, instead of writing about “gardening,” you might target “how to grow tomatoes indoors.”
| Broad Topic | Evergreen Keyword Example |
|---|---|
| Cooking | “How to make sourdough bread” |
| Fitness | “Beginner bodyweight workout plan” |
| Finance | “Best budgeting tips for families” |
Step 3 – Make It Comprehensive
Evergreen content works best when it’s detailed. If you’re writing a guide, cover everything a beginner would need to know. Don’t leave your readers with unanswered questions – Google rewards thorough content.
Step 4 – Keep It Simple
You’re writing for beginners, so avoid jargon. Explain terms, give examples, and write like you’re talking to a friend over coffee.
Step 5 – Optimise for SEO
- Use your main keyword in the title, first paragraph, and a few subheadings.
- Add internal links to other related articles on your site.
- Include images with descriptive alt text.
- Break up text with headings and bullet points for readability.
Step 6 – Update Occasionally
Even evergreen content can go stale. Set a reminder to review it every 6–12 months and make small updates where needed.
Examples of Evergreen vs Non-Evergreen Content
| Evergreen Content | Non-Evergreen Content |
|---|---|
| “How to Start a Blog in 2025” | “Blogging Trends for September 2025” |
| “How to Clean a Washing Machine” | “Best Washing Machines of This Year” |
| “Simple Morning Yoga Routine” | “Yoga Retreat Highlights from Last Month” |
My Personal Tips for Beginners
When I first started writing for Janric.co.uk, I made the mistake of chasing trending topics because they got quick traffic. The problem? That traffic vanished as quickly as it came. Once I shifted to evergreen content, my older posts started bringing in steady visitors every day – and I didn’t have to work twice as hard to keep my numbers up.
- Start small – even one strong evergreen post can make a difference.
- Think of your ideal reader’s long-term needs, not just what’s popular today.
- Don’t be afraid to refresh old posts – a small update can keep them relevant for years.
Conclusion
Creating evergreen content is like building a solid foundation for your website or blog. It keeps working for you long after you hit “publish.” If you’re just starting your online journey, focus on timeless topics, make your posts comprehensive and beginner-friendly, and update them occasionally to keep them fresh.
It’s a strategy that works for big websites and small blogs alike – and you can start today. Future-you will thank present-you for the effort you put in now.
At Janric Limited, we specialise in helping beginners create content that gets results, so feel free to explore our other guides for more practical tips.