Do I Need a Website or a Mobile App—or Both?

Starting a business for the first time comes with a lot of decisions. One of the biggest questions many new business owners ask is: Do I need a website, a mobile app, or both?

This article is designed to help beginners understand the differences, benefits, and situations where one might be better than the other. If you’re just getting started and wondering how to create an online presence that works, you’re in the right place.

What Does “Having an Online Presence” Really Mean?

Your online presence is how your business shows up on the internet. It includes your website, social media pages, online reviews, local directory listings, and mobile apps (if you have one). For most businesses, the foundation of this presence is a professional website. But depending on your type of business, a mobile app might be just as important—or even more so.

The Benefits of Having a Website for Your New Business

Websites are usually the first and most important step for any new business. They’re easy to update, work across all devices, and help people find you through search engines like Google and Bing.

Here’s what a well-built website can do for you:

• Build trust with potential customers
• Showcase your products or services clearly and professionally
• Appear in local and global search results for relevant terms
• Offer easy contact through forms, email links, or booking buttons
• Sell products online through eCommerce features
• Share blog content that answers common questions or solves problems

If you're looking for the best way to build trust online and make sure customers can find your business, starting with a website is the way to go.

When Does a Small Business Need a Mobile App?

Mobile apps aren’t always essential at the start—but they can be incredibly useful depending on your business model. A mobile app lives on your customer’s phone, offering convenience and deeper engagement.

Here are some cases where a mobile app could help your business grow:

• You run a loyalty program or membership scheme
• You offer online booking, classes, or appointments
• Your business depends on frequent repeat customers
• You want to send push notifications for promotions or reminders
• You’re creating a tech-based service or community (like a fitness tracker or local delivery app)

If you're thinking, "Does my small business need a mobile app?", the answer might be yes—especially if you want to keep your most loyal customers coming back with a smoother, more personalised experience.

Cost Comparison: Website vs Mobile App

For most startups and small businesses, budget is a major factor. Websites are usually more affordable and quicker to launch. Mobile apps often require more development time, testing, and approval through app stores.

Do You Need Both a Website and a Mobile App?

In some cases, yes—but not always from the beginning.

If you’re launching an app-based business or you already have a website and want to improve customer experience, then building both can help you grow. However, most small businesses should start with a website and only add a mobile app when it makes sense for their users.

Real-World Examples

Example 1: A hair salon builds a website with an online booking calendar. Customers find it easily on Google, and bookings increase. A year later, they build a mobile app for VIP clients with appointment reminders and loyalty discounts.

Example 2: A startup creates a meditation app. Their entire business model is based on users accessing the app daily, so they launch with both a simple landing page and the app itself available in app stores.

SEO Tip: Why a Website Helps You Get Found

One of the biggest advantages of a website is its visibility. When someone types “local plumber in Southport” or “best vegan cake delivery near me” into Google, they’re unlikely to see an app in the results—but they will see websites.

This is why SEO (Search Engine Optimisation) matters. Your website can be set up to attract the right kind of traffic and bring you new customers organically, even while you sleep.

Which Option Is Best for Your Business?

Here’s a quick guide to help you decide:

• Start with a website if you’re just launching, want to get found online, and need something cost-effective.
• Add a mobile app later if your customers need a more interactive, on-the-go experience or you want to drive repeat business.
• Consider both from the start if your entire business is based on app interactions (e.g. delivery, coaching, tracking).

Need Help Choosing the Right Path?

You don’t need to figure this all out alone. At Janric Limited, we work with new business owners every day to help them find the right digital tools for their goals and budget.

Contact us for a free consultation or view our website packages designed for small business owners like you. If you’re ready to explore apps, check out our custom app development services.

Final Thoughts

Choosing between a website and a mobile app doesn’t have to be complicated. Start with what helps your customers today and plan for growth later. A well-designed website gives you credibility, visibility, and flexibility. When you’re ready, a mobile app can deepen customer relationships and offer even more convenience.

Whichever route you take, make sure it’s built to serve your customers—and your business—long term.