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Answer Real Questions People Are Asking
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Write Blog Posts That Answer Real Questions People Are Asking

Blogging isn’t just about writing what you want to say. It’s about answering what your audience wants to know. If you write blog posts that solve real problems and answer real questions, your content will feel helpful, trustworthy—and more importantly, it will start showing up in search engines.

Here’s how to write blog posts that answer real questions people are actually asking, even if you're not a professional writer.

Why Answering Real Questions Matters

Most people find websites and blogs through search engines. They type in a problem like:

When you create a blog post that directly answers these types of questions, you:

  • Build trust with potential customers
  • Show up in search results (thanks to Google loving useful content)
  • Position yourself as a helpful expert in your space
  • Attract people who are already interested in what you offer

Step 1: Find Out What People Are Really Asking

You don’t have to guess what your customers want to know. There are multiple ways to research real questions and pain points:

1. Use Google Autocomplete

Start typing a relevant keyword into Google and see what it suggests. For example:

Type “how to start a website” and Google might suggest:
- how to start a website for free
- how to start a website for a small business
- how to start a website without coding

2. Check 'People Also Ask' Boxes

When you Google something, you’ll often see a section called “People also ask”. These are common questions—perfect for answering in your blog. Click on one and more will appear. Keep clicking to dig deeper into what people really want to know.

3. Use Free Tools Like:

4. Ask Your Customers

If you’re already in business, your best source is your own audience. Look through:

  • Customer support emails
  • Sales calls
  • Social media comments
  • Contact form messages

You’ll find repeated questions, misunderstandings, and phrases people use to describe their problems. Use their exact words in your blog titles and answers.

Step 2: Research the Answer (Properly)

It’s not enough to just know the topic. You need to back it up with clear, accurate, helpful information. Here’s how to research well:

1. Google the Question Yourself

See what’s already ranking. Ask:

  • Is the top result helpful?
  • Is it too technical? Too vague?
  • Can I do a better job answering this?

Then make sure your post adds something better or clearer.

2. Use Trusted Sources

When researching answers, stick to:

  • Government or educational sites
  • Reputable blogs or publications
  • Industry experts and original research
  • Your own experience or case studies

Avoid copying or quoting unknown blogs unless you can verify the info.

3. Give the Whole Answer

Don’t just scratch the surface. Try to:

  • Explain the “why” behind the answer
  • Offer different solutions or approaches
  • Include examples, tools, or step-by-step help
  • Share any pros and cons if there’s more than one way

Step 3: Add SEO Without Losing the Human Touch

Search Engine Optimisation (SEO) doesn’t mean stuffing keywords into every sentence. It means structuring your content so both Google and people can understand it.

1. Use the Question as Your Blog Title

If your blog is called:

“What’s the best platform for building a website in 2025?”

That’s a keyword and a clear promise to the reader.

2. Use Related Keywords Naturally

Sprinkle in similar terms throughout the post, like:

  • “website builder platforms”
  • “easiest way to build a website”
  • “Wix vs WordPress”

3. Use Headings to Break Things Up

Headings (like <h2> and <h3>) help:

  • Structure your article clearly
  • Allow readers to scan the content
  • Show search engines what each section is about

Bonus: You can include sub-questions as headings.

4. Use Simple Language

Google prefers clear writing. So do people. Use short sentences, plain language, and active voice.

Instead of:
“This is a topic that many small business owners may be uncertain about.”
Try:
“Many small business owners are unsure about this.”

5. Include Internal and External Links

Link to:

  • Other blog posts on your site
  • Tools or articles you mention
  • Authoritative sources to back up your answer

Google uses this to measure quality.

Bonus Tips to Go the Extra Mile

Add Images or Diagrams

Visuals help explain complex ideas. Even simple screenshots, charts, or diagrams go a long way.

End With a Call to Action

Once you’ve answered the question, suggest what the reader should do next:

  • “Try it now with our free template”
  • “Want help? Book a call with us”
  • “Read our guide to choosing the right platform”

Turn One Post Into Multiple

If you answer a broad question like “How to build a website”, you can break out sub-topics like:

  • “How to choose a domain name”
  • “Best website platforms for small businesses”
  • “How to make sure your site is secure”

This builds authority on the topic—and gives you more content.

Conclusion: Answer First, Promote Second

The best blog posts don’t try to be clever. They try to be useful.

When you focus on answering real questions that real people are typing into Google, your content starts working harder for you—bringing in traffic, trust, and potential leads without chasing trends or being salesy.

So the next time you’re stuck on what to write, don’t look at your product or service. Look at the questions people are asking.

That’s where the best content begins.